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Truemed

Truemed is an HSA/FSA payment option built into the Boost cart that lets qualifying customers pay for your supplements with pre-tax health dollars. It’s an effective ~30% price drop — funded by the customer’s own tax-advantaged benefits, at no cost to your margin.

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What it is

Truemed connects your customers to a network of independent licensed providers who confirm a purchase is medically necessary and issue a Letter of Medical Necessity (LMN) — the documentation the IRS requires to spend HSA and FSA funds on health products like supplements. With that in hand, the customer pays with their pre-tax HSA/FSA dollars right in the Boost cart. Because those dollars were never taxed, a qualifying customer saves an average of about 30% — without you discounting a thing. Truemed is already in the stack at many leading supplement brands; Boost integrates it directly into the cart your shoppers already use, so the “Pay with HSA/FSA” option lives right where the buying decision happens.

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The problem it solves

Your customers want your supplements — and many already have money set aside specifically for health, sitting unused in HSA and FSA accounts. Price is the thing standing between that money and your cart, and the usual fixes all cost you:

• You discount your own margin to win price-sensitive buyers. Every promo to close the budget gap comes straight out of your profit. The customer’s own health dollars could close that gap instead — for free.
• Supplements aren’t automatically HSA/FSA-eligible. Unlike a bandage or a thermometer, supplements need a Letter of Medical Necessity to qualify. Without one, an HSA/FSA card at checkout just gets declined — confusing the customer and killing the sale.
• Doing it yourself is a compliance minefield. Getting LMNs, vetting eligibility, and staying inside IRS rules is not a project a supplement brand should run alone.

Boost closes the gap by putting Truemed in the cart, so the budget your customer already has does the work — not your margin.

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How it works

1. Turn Truemed on in your Boost cart. Boost surfaces HSA/FSA eligibility messaging on the product page and in the cart, and adds “Pay with HSA/FSA” as a payment option at checkout. No new tool to bolt on — it’s in the cart your shoppers already use. 2. The shopper opts to pay with HSA/FSA. At checkout they choose Truemed and complete a brief (~2-minute) private health intake. 3. A licensed provider reviews and qualifies them. An independent clinician reviews the intake and, if the purchase is medically necessary, issues a Letter of Medical Necessity. You never evaluate eligibility or touch the clinical side — Truemed’s provider network handles all of it. 4. They pay with pre-tax dollars and save ~30%. The customer pays with their HSA/FSA card, and the LMN stays valid for 12 months — so it carries over to repeat orders and subscriptions of the same product without re-qualifying. Truemed handles qualification, the LMN, and the compliance. You sell your products exactly as you do now.

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What you get

• A ~30% price advantage that costs you nothing. The discount is funded by the customer’s own pre-tax health dollars, not your margin. You win the price-sensitive buyer without running a promo.
• The price objection, removed. Customers spend budget they’d already earmarked for health — so the “yes” gets easier and carts get bigger, with no hit to profit.
• Found money, not a new line item. The economics run on Truemed’s side, so the cost to your store is effectively zero. The return shows up as conversion lift, not a bill.
• Built for supplements specifically. This is the supplement vertical’s edge — HSA/FSA eligibility is exactly where your products live, and the LMN flow is what unlocks it.
• Stronger with subscriptions and stacks. A reusable 12-month LMN means a subscriber qualifies once and keeps the pre-tax pricing on every refill. It pairs naturally with the Stack Builder — let a customer build a full regimen and pay for the whole thing pre-tax.

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Works with your stack

• Is this another app and another bill? No. Truemed runs inside your Boost cart, not as a separate tool to install and reconcile. And it’s effectively zero-cost — the value is conversion lift, not a line item. See Boost Plans for details.
• Do I have to switch checkout or providers? No. It works with your existing Shopify checkout and the subscription provider you already run. Nothing to rip and replace — Boost just adds the HSA/FSA payment path on top.
• Does every customer qualify? Qualification is decided per customer by an independent licensed provider, so not everyone will qualify. For those who do, it’s a real ~30% drop funded entirely by their own benefits — and Truemed handles the whole evaluation for you.
• Do I have to deal with the medical or compliance side? No. Truemed’s provider network issues the LMNs and owns the IRS-compliance workflow. Your job is to sell your products as usual.
• Does it work with my subscriptions? Yes. Subscribers qualify once, and the 12-month LMN carries the pre-tax pricing across renewals of the same product.

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🚀 Ready to unlock HSA/FSA spend?

Give your customers a way to pay with the pre-tax health dollars they already have — an effective ~30% price drop, funded by their benefits, at no cost to your margin.

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